ICE CREAM CAKES MELBOURNE
Custom Cake Builder
This feature allows users to now customize their cakes, selecting flavors, toppings, and messages with real-time previews.
Immersive Visual Experience
Unlike standard e-commerce sites, this feature allows users to create personalized cakes by selecting flavors, toppings, and messages, offering a real-time visual preview of their customizations. Professional photography was integrated, ensuring every cake looked as delicious online as it did in-store.
Enhanced Mobile-First Design
Optimized for all devices, the website ensures a flawless shopping experience, with smooth scrolling, easy navigation, and quick access to product categories and checkout on mobile. The entire website was designed to be mobile-responsive, making shopping easy on any device.
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What impact will it make?
The Impact I Aim For
Ask before "CREATE"
Questions asked before proceeding ?
WHY?
WHAT?
HOW?
VALUE?
My Focus Area
The focus area of this project was to enhance user experience (UX) and optimize the e-commerce functionality of the Ice Cream Cakes Melbourne website. The redesign aimed to solve usability challenges, increase engagement, and improve the overall shopping experience.
The Impact made
Streamlined user experience.
Enhanced user engagement.
Strengthened online presence.
Let's break?
Simplifying the Problem
I redesigned the website by improving navigation, adding a custom cake builder for easy personalization, and streamlining checkout into a one-page format with auto-fill. A recommendation system enhanced user engagement by suggesting relevant cakes based on preferences.
Let's work?
Ideation to Creation
I simplified the process by aligning the website with the new brand identity, focusing on intuitive navigation, easy ordering, and user needs like customization and flavors. Challenges like content migration and CMS limitations were addressed while maintaining brand consistency and refining the design with user feedback.
